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Published On: Wed, Jan 25th, 2017

3 Reasons Why Animated Video for Business May be Right for Your Teams

If you are a business owner, you fully understand the power of an effective marketing strategy and how it can make or break your business. You also fully understand the need for effective ways to reach one of your most valuable assets; your employees.

They Appeal to Mass Markets

If you aren’t familiar with the concept behind whiteboard animated video for business you have been missing out on a highly appealing marketing tool not only to reach potential clients, but to reach your teams internally from an employee development standpoint.

Studies have shown that animated video is 3 times more likely to be shared on social media. In that same study, those people who shared an animated video were twice as likely to not only purchase the product or service that the whiteboard promoted, they also recommended it to their peers.  Think about what this can do when it comes to getting your employees to back a new company policy or an exciting new product launch.

To this point, you can appeal to your entire staffing census by putting your annual report data, or new product launch information into whiteboard animations for your teams. Animated videos are appealing to large market segments across various business sectors and industries. Statistically speaking, whiteboard animated videos are enjoyed by all demographics regardless of age, and market segment. Your employees’ reaction to animated video content may help to bridge interpersonal gaps amongst junior and senior staffers all because they have connected over the same video.

photo/ ClkerFreeVectorImages via Pixabay.com

They Are Made to Convert & Generate Buy In

Whiteboard animated videos for businesses is a marketing tool that is made to convert customers but also is intended to create buy in and trust. The script of your animated video will convey your message in a clear, focused method that is simple for your audience to understand and to follow if you are placing a campaign online.

Similarly, if you are utilizing whiteboard animation to rally your team around a new product launch or your first quarter stellar business performance you will be sending that message in a completely different and more engaging manner. Just as whiteboard animated videos work on the consumer, they work to engage the minds of your employees as well.

They Are Economical

Marketing can be a costly piece of your overall business budget and can often go without a huge return on investment if you aren’t utilizing the proper marketing tools to get your business where you need it to be. This holds true whether you are spending on external marketing or internal marketing.

You can go about prepping for your quarterly business review by printing out tons of paperwork, creating PDF documentation, spreadsheets and graphs that, let’s face it are not interesting or engaging for anyone to look at.

Your other option is to create a series of short, and economical animated videos that will get your employees excited about their results and ready to perform at even higher levels going into the next quarter. Whiteboard animated video is a much more economical marketing strategy with costs that are calculated by every minute of video. You can somewhat control the cost of your spend level with the length of the video that you choose to approve. Take a chance on animated videos-you will be glad that you did!

Author: Carol Trehearn

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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